- Ploughshares Fund Cards 2011 "Soft" Series
Refreshing the look and bringing unity to the brand
- Ploughshares Fund had not updated its greeting and condolence cards for over five years, in 2011. These cards were designed to address the more direct focus of Ploughshares Fund's mission - working toward the elimination of nuclear weapons - while still maintaining a softer feel for the target audience, which consists primarily of older, peace advocate donors and those who have donated in memory of a lost loved one.
- The "Golden Crane" CardThis card uses original imagery and content to create a piece that connects to Ploughshares Fund's mission while using a color pallet and design that fits with the overall brand.
The top inside flap of the card features a brief summary of the story of Sadako Sasaki and the back of the card features Ploughshares Fund's mission and contact information.
- The "Cherry Blossom" CardThe Cherry Blossom card is a companion piece to the Golden Crane card. This card has a slightly more somber tone that makes it well suited for Ploughshares Fund's memorial giving program.