As part of a website overhaul, Ploughshares Fund decided to integrate a series of videos featuring board members. These videos display contextually on the website in order to promote specific aspects of Ploughshares Fund's mission and core competencies.
This project was large in scope and small in budget. As a result, careful planning was needed to maximize the time with the video crew and editor. I laid out the wire frame for a simple two camera shoot featuring a neutral background that matched Ploughshares Fund's visual standards. In addition, the two camera setup allowed easier editing and more material to work with in rough cut.
I also acted as the co-director during the shoot, guiding the interviewer through his questions with specific board members ans senior staff members as well helping tease the right soundbites out of the interviewees.