Project of visual identity for touristic destination and theme routes. Part of the branding system of rakovica county, abutting plitvice lakes (croatia). The project was done in collaboration with Dragana Lucija Ratković (author of the project and destination development concept) and Vedran Kasap (product designer).
Signaling consists of three types of boards - route finder boards, info boards and interactive boards. All of which are made of juniper planks horizontally connected. The text and pictures are digitally printed in color over the permanent white layer, directly on plank boards. Read Less