PLEXIGLAS® is one of the world's most famous brands of plastic.
„Brands are energy," says Ben Rünger, the owner of XEO, a brand agency. „And brands thrive on the intensity of the emotions they elicit.“
„Brands are energy," says Ben Rünger, the owner of XEO, a brand agency. „And brands thrive on the intensity of the emotions they elicit.“
The same is true for the brand mark. It needs to make the essence of the brand perceptible to be beholder. PLEXIGLAS® is an inspirational material, a plastic that can be used to shape the future. Meaning it is full of dynamic to inspire infinite possibilities. To underscore this fact, PLEXIGLAS® is launching a new brand mark. The new brand mark, the Swing, symbolizes openness, dynamism and boundless creative versatility.
Redesign of the brand logo
International brand naming
The different appereances
Proportion and relation
Print usage
Football team "Borussia Dortmund - BVB" jersey
Official spondor partner of the "Borussia Dortmund" team
Logo iterations.
Logo iteration steps.
