The National Theatre for Children is a company that brings education to children in schools all across the country through live theater productions. They also run a website called Playworks, where they gather data from teachers who have seen their shows, and offer classroom and home activities to further the impact of each show's education process.
The current website was not doing the job they wanted it to, though. They were looking for greater return value, as well as a way to separate content for teachers or for families. There was also the issue of age range, as they perform for students in every grade level.
As a group, our goal was to address the current issues in an aesthetically pleasing way. We tried to take our visuals in a direction that was both fun and functional, and keep it appealing to a wide range of ages. The shapes and colors are playful, but still sophisticated.
The interactivity of the website is meant to enhance the playfulness of the visuals, with stylized modal windows and a range of interactive elements.