With the objective of rebranding, revamping and giving BARK a whole new identity, the concept of fun between companions came about. Therefore, i’ve worked on that direction of fun.
Each individual biscuits would hold a certain trick, using the new logo as the main graphic of the packaging, the di-cut portion is show the biscuits. With each flavour, both packaging are seperated into beginners and intermediate, contains dierent level of tricks dierenciated by its colour.. Thus for every pack bought, a trick guidebook would be complementary.
In conjuction with the launch of the new BARK, i’ve came up with an event, “Playtime with BARK”. activities include a TRICK & TREAT competition, best on to perform will be the winner. As well as a free Trick Kit would be given upon registration.