When Playtex Tampons approached Grey Canada asking for a way to connect to their target audience, we took up the challenge and went looking for a way to reach them, in their own comfort zone: Facebook. We had 3 things to accomplish. Drive brand awareness, reach new customers and develop an integrated brand campaign with other Playtex marketing groups. We lead the ideation sessions and came up with, Bring It On – which focuses on confidence and empowerment for young girls.
Our campaign included sampling, an informative and fun micro site, with everything from games, to advice on tough teen questions. Using Facebook we created a fun and engaging game show to let girls find out who their Best Friend Forever (BFF) was. Players picked their 3 top friends and answered a series of questions based off of real information pulled in from their friends profiles: who has a birthday in august? Who’s favourite book was…? Who’s a fan of Twighlight?
Facebook Fan Page: http://www.facebook.com/bringitoncanada