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Bēhance

Play your part to keep them apart

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  • The bookends are the product of a nine-month creative process. First process were illustrated designs that best reflected the three social issues linked to poverty. This required studying the appearance of the people who are most affected by such hardship – from their ethnicity and physique to their environment. The designs along with the proper references, were then handed to master sculptors who took four months to handcraft the figurines. Even the base, which serves as a doorway for the characters, received special attention. Once complete, the bookends were used in print, poster and online communication, before being the centerpiece of the in-store event.
    I did this project with my Creative Director and Copy Writer Mr.Michael Fillon.
     
    AWARDS:
    Cannes Bronze (2013) in Promo & Activation
    Cannes Shortlist (2013) in Outdoor
    Cristal Festival France (2013) - Outdoor Grand Prix
    Cristal Festival France (2013) - Outdoor Gold
    Cristal Festival France (2013) - Promo & Activation Silver
    Mena Crystal (2014) - Promo & Direct – Grand Prix
    Mena Crystal (2014) - Promo & Direct (Best use of merchandising) – Gold
    Mena Crystal (2014) - Promo & Direct (Best use of promo & direct) – Gold
    Mena Crystal (2014) – Outdoor (Public Interest) Bronze
    Mena Crystal (2014) – Outdoor (In store posters & displays) Bronze
    Dubai Lynx 2xGold (2013) in Design and Outdoor
    Dubai Lynx 2xSilver (2013) in Promo-Activation and Direct
    Dubai Lynx 1 Bronze (2013) Promo & Activation
    Prague International Advertising Festival (2013) Gold in Creative Design
    Prague International Advertising Festival (2013) Gold in Creative Sales/Sales Support
    New York Festival (2013) Bronze in Corporate Image, Information & Recruitment (Outdoor - Ambient: Products & Services)
    New York Festival (2013) Finalist In Ambient (Direct & Collateral - Use of Medium)
    New York Festival (2013) Finalist In Design (Use of Medium: Environmental Design – Point of Sale)
    Won in WPPed Cream - Design Category
    Cresta (2013) Bronze in Promo and Activation