Planet is a local company that serves as a personnel recruiter for different companies around Mexico. It has twenty years in business and is sub-divided in Planet People and Planet Tersus, the first one recruits administrative personnel while the second one recruits personnel dedicated to cleaning and maintenance.
The company employs nearly five hundred people and outsource their services to more than fifty different clients, some of these clients acquire services from both Planet People and Tersus.
By the end of the day, the main brand present is just Planet, the other identities only apply on very specific communications, this is the point were we arrived to the project.
Planet’s original identity was merely improvised and the owner felt this was the correct time to improve it. A fresh and modern appearance was needed.