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Pixmen for Nikon Coolpix

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  • Pixmen
    Campaign for Nikon Coolpix 2011 summer achieved by Friendly Creative & Strategy Agency
  • We wanted to introduce the Nikon Coolpix subbrand to it's main target audience, the 14-25 year old youngsters. We made an unique service on the brand's Facebook page, where the users could order partyphotographers for free. The service was available for 3 weeks at the most popular party places in Budapest: Zöld Pardon, Cafe del Rio, Holdudvar and Dürer Kert. In a special Facebook application, the fans were able to book photographers, view their party photos and take part in a sweepstake, where 14 Nikon Coolpix S3100 cameras were raffled... Here are few of the main stages from the campaign:


  • Offline

    Citylight print

  • Details

  • Citylight print
  • Flyer
  • Card with url
  • Prize board

  • Online

    Social media landing tab_1
  • Social media site landing tab_2
  • Partyphoto application slides
  • YouTube channel
  • The promotional video
  • Cast:

    Creative Director: Mátrai Miklós
    Music: Karányi Dani
    Account: Kocsiscsák Fruzsi
    Art Director: Török Csaba
    Cutting: Szilágyi Viktor és Tokay Péter
    Vfx: Szilágyi Viktor

    Making of...
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