The first few images are references for what was in the market in terms of design, color and style for similar brands. I wanted to create a logo that was versatile. Understanding the power of branding in this category, the logo needed to be adaptable to colorways, different applications and multiple styles. Specifically, I wanted to create a strong graphic mark that would be easily recognizable and worked well with type or as a stand-alone. Between our meetings and the creative brief, the underlining keywords that the company wanted the logo to reflect were: fun, feminine, strong and original. I went in two directions: a monogram style and an icon style logo. Below you can see the logo development, the final logo style guide and some board designs.
Panini's 2012 NFL PlaybookArt Direction, Branding, Graphic Design
2012 NFL Rookie & Stars Trading CardsArt Direction, Branding, Graphic Design
RG3 Logo Case StudyBranding, Graphic Design, Typography
Fox Self-PromoArt Direction, Fashion, Graphic Design
Reef Self-PromoGraphic Design, Fashion, Art Direction
Discuss This Project: ( Comments)