Lindsay Alberts's profile

Pittsburgh Marathon Seasonal Races: Branding

The Pittsburgh Marathon put on two seasonal races this year and were in need of branding for each. The Halloween Race in North park featured four races: Freaky 5K, Haunted Hill 10K, Pet Walk and Trick-or-Treat Trot. The name of the event ended up being Freaky! Haunted! Petrifying! and I wanted the logo design to be eye-catching and fun.
 
Shirt designs were needed for each race as well as a few other items like postcards, web banners and large-scale banners.
 
The second race was the EQT 10-Miler. I developed a fall theme throughout the pieces which included web banners, window signs, large-scale banners and postcards.
The 
First logo ideas
Final logo
TT-shirt designs
Postcard Design
 
Web Banner Example
 
Postcard Design
Web Banner Example
Large-scale window display in the EQT Building's lobby at the their headquarters in downtown Pittsburgh
Pittsburgh Marathon Seasonal Races: Branding
Published:

Pittsburgh Marathon Seasonal Races: Branding

Multiple pieces created for the Pittsburgh Marathon's seasonal races: Freaky! Haunted! Petrifying! and the EQT 10-Miler

Published: