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Bēhance

Pitch redesign of Holland's No.1 Supermarket chain

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  • These concept designs I've made in just 2 days via agency Muse for a pitch for Holland's No.1 Supermarket chain: Albert Heijn. The redesign focused more on the search box and uses larger imagery to create more focus on product promotions. On this project I worked very closely with UX to make it all happen in such a tight deadline. We eventually won the pitch, though the website never got developed unfortunately.



  • Initial state


  • Rollover Navigation


  • Search  Autocomplete


  • Rollover Product Item


  • Drag & Drop Product Item


  • Shoppingcart Expands






  • Different type of promotions and products show depending on your age, interests
    and if you have kids or not; This homepage variation is more student focussed.