YCN competition brief for ‘the Industry trust,’ a campaign designed to prevent illegal film downloading.
Idea behind the work is to get people to ‘Pioneer’ i.e. to do something new and exciting, rather than sitting at home downloading pirate content.
Campaign pack comes with items to make a statement in order to get people on board, with the intention of making the idea of not downloading fashionable.
Pack contains: poster, t shirt, stickers, membership card, postcards and booklet with information on the film industry and how you are helping support it.