Pink Ribbon
- Pink Ribbon
Breast Cancer Awareness - Create worldwide awareness for breast cancer.
This campaign softens the dramatic aspect of a sensitive topic by conveying the message that, “It’s ok.” I wanted to take a different approach by using humor to attract attention in a way that praises the feminine form.
The fruits represent all shapes, all sizes of breasts as well as the idea of healthiness.
Carter Dow, photographer
Nikki, assistant photographer
Ingrid Chen, Kivalani McMurrin, model
Kadidja Sallak, make-up artist
Morgan Shauer, assistant make-up artist
Pink Ribbon International, client
This campaign took out a Silver Student Addy Award (local) and a Gold Student Addy Award (regional) in 2010. 
Print
Ambient- Direct Response: Doctor's offices send these postcards to their patients as a reminder to schedule their clinical breast exam.
- Web banner & animated web banner
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