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  • Development of Pilsner Urquell draft tower and a range of POS materials
  • Pilsner Urquell from Pilzen, Czech Republic, is the origin of the 'golden' clear plisner beers that we all are all familiar with. FLEX/the INNOVATIONLAB created a range of bar interior products and POS materials that are truly close to the heart of the brand. The mystery of the special spring waters from the caves of Pilzen, the shadows cast on the streets of the medieval town and the honest craftmanship of making great beer. The beer fount was introduced at the Czech house at the 2012 Olympics in London. All other products will be launched in Novemebr 2012.
  •  Initial sketch for the glass rack
  • rendering of the beer fount
  • final design of the glass rack
  • Tap handle detail
  • Detail of the special rinser, typical for the Pillsner Urquel ritual
  • The distinct Pillsner Urquell bottle opener