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Pilates with Gerda - Belly Bag & Butt Bag

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  • Pilates with Gerda - Belly Bag & Butt Bag

    Everybody wants to get rid of their extra weight and have a beautiful body; that’s the truth. 
    A pilates school located in istanbul and Ankara, Pilates with Gerda’s outdoor campaign targets those people 
    who hates to carry their extra weight to everywhere they go... Just like a bag.
    So in our ads we use images of suit cases from Belly and Buttocks to show “the expendables” of 
    our body and call people to drop them...
    Art director, illustrator and 3D modeller is Fatih Şenay.

  • First concept works.
  • First concept works.