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Pietro di Campo

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Italians gesticulate..
 
There have been identified around 250 gestures that Italians use in everyday conversation. 
«There are gestures expressing a threat or a wish or desperation or shame or pride ». 
It is almost a language. Infact over the centuries, language have evolved, but gestures remain.
«Gestures change less than words» * 
 
The art of winemaking in Italy can also claim a long and proud history.
 
Pietro di Campo creates a link between the old italian tradition of using their hands to gesticulate and to master winemaking to underlay the handcraft of the wine and to create a full-of-charm but also fun product line.
 
The images are from the book "Supplement to the italian dictionary" from Bruno Munari
first published in 1958 from Corraini Editore.
 
The names are the italian name of what the gestures means: 
Scongiuro = Horns (knock on wood)
Bugia = Lie
Silenzio = Silence
 
Image credit: BRUNO MUNARI, SUPPLEMENTO AL DIZIONARIO ITALIANO, Copyright Bruno Munari, Maurizio Corraini s.r.l. All rights reserved to Maurizio Corraini s.r.l.
 
*quote from Isabella Poggi, professor of psycology at Rome Tre University
 
Pietro di Campo
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Pietro di Campo

Italians gesticulate.. There have been identified around 250 gestures that Italians use in everyday conversation. «There are gestures expressin Read More

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