In an effort to drive more traffic to their stores, Pier 1 Imports removed the e-commerce functionality on their website. As an alternative to purchasing items online, they developed a way to view merchandise, reserve it at a local store and pay for it when picked up. They came to DHL Creative for a name and to brand the service.

DHL Creative presented a variety of naming options and logo executions before Pier 1 decided on the "Pier1 2 Go" name and a colorful sticker-like addition to their existing wordmark.

The new logo was applied to window applications, in-store posters, riders and table-top displays and was used extensively as the new service was integrated into the existing website design.