Create a logo that would help galvanise local support to open an independent cinema.
The identity is based around a simple cinema ticket because its real, it has emotional value, its retro
(without being nostalgic), and it suggests the more personal experience that this independent aims to deliver.
Building on this idea, the website is designed to stand out from the corporate chains. So it looks quirky and feels personal. It also provides a refreshing and welcome contrast to the mainstream cinemas that Picture Palace customers would prefer to avoid.