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Pick New Paltz

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  • Pick New Paltz
    A project that promotes and raises awareness of local, sustainable farmers and food in and around the town of New Paltz, NY in the Hudson Valley.
  • This project was the result of a years worth of research and collaboration with community members as well as faculty and staff at the State University of New York at New Paltz. This culminated into the following materials for my undergraduate thesis. I did a lot of research into the current state of the food system in America. I was inspired greatly by Michael Pollan, Marion Nestle, and Amy Cotlier, amongst others. Of course I also worked with local farmers and community members, and I owe a lot to these passionate individuals. In the end, I focused my design around illustrations I painted of whole foods and animals native to the area and simple, friendly typography.
  • Promotional Poster
  • You can see the website live here.
  • The illustrations of the animals are rollovers.