The Pich typeface imitates a vivid and free lettering. Pich was created using the Opentype contextual alternatives feature. Shape of each letter depends on its neighbors. The font automatically selects one of the three design variations of each letter. Also there are some ligatures in font (both in Cyrillic and Latin). Alternates, ligatures and technology of random type help to add the taste of handmade to every word.
Pich was created in 2009 specially for Pichshop
. The logo and identity of Pichshop was created by Denis Bashev
Pich was selected among Top-100 of Russian design
according to the Kak magazine.