Brief:
Create pasta packaging and logo developing using typography with a minimum spot colours.
Use maximum of 2 spot colours plus black per packaging.
Focus on typography.
Develop logo.
Use of 2 languages per packaging (Italian/English).
3 different kinds of pasta.
Fixed size.
No cut outs.
Rationale:
LOGO:
My idea of creating a logo for Piccolo Pasta comes from my passion for cooking and using a tomato as a main graphic element. Because no illustration or image should be used, I had to create only silhouettes or stenciling that would represent a happily squashed tomato. Idea of Courier type of face font was to simulate home made pasta that would correspond with Mr. Tomato.
PACKAGING:
When I started developing my packaging I was thinking of a wider picture, rather then a single nicely created box. I had pictured the whole shopping aisle shelf with a striking colour pallete that would be easily recognised by customers once displayed. Repetition of 2 spot colours with supplementary typeface would catch a buyer’s attention and from graphic design point of view create nice patterns.
Each packaging face is written in either Italian or English. Top of the packaging includes cooking instructions.
Side panels display nutritional values on one side and famous italian quotes related to pasta on the other.
Each packaging is in single yellow/orange supplemented by extra spot colour characteristic of a particular kind of pasta. We see the supplemented colour in a vertical stripe around the entire package creating an eye pleasing colour repetition if lined up vertically or horizontally on a shopping shelf.
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