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Bēhance

Piazza Italia - Il Capo

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  • The campaign plays on the word "Capo", wich is the Italian word for both "Cloth" and "Boss" and has a dig at the Italian ruling class, like finally an intelligent *boss/cloth*, finally a *boss/cloth* that doesn't ask me that much ecc. The force of the campaign lies on the very cheap prices of the brand. Enjoy!
  • Client: Piazza Italia
    Advertising Agency: Diaframma, Florence, Italy
    Creative Director: Stefano Ginestroni
    Art Director: Stefano Ginestroni, Lorenzo Guagni
    Typography: Lorenzo Guagni
    Copywriter: Lisa Cecconi
    Photographer: Carlo Furgeri Gilbert
  • VERTICAL.
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