Physicians Formula creates hypoallergenic cosmetics for women. This is a re-brand strategy to bring more brand awareness to women ages 25-40. The goal was to use lots of energy in the colors, yet keep the overall look clean and simple to allow the beauty of the product to show through. By also creating a icon system, sorting though the different product lines would become easier for the customer.
* This is a school project. Any use of images, logo, or company name is not used for profit or gain*