- Everyone can identify with the frustration of losing something. And in NYC where “lost and found” can easily be shifted to “finders keepers” there was an opportunity to fix this broken system through technology. Introducing Phoundit, an app designed to connect finders with owners of lost property for an in person return experience.The brandmark comes in the form of a Pointer, a hunting dog with a natural instinct to point you in the right direction. The Phoundit dog and primary color palette are approachable and trustworthy, necessary values when reaching out to strangers.
Studio Photography: Finn O'Hara