This is a proposition for the new identity of the Photography Centre of Thessaloniki.
Since 2006, Photography Centre of Thessaloniki, has no shelter or base and so all exhibitions and meetings are held in different places each time. Thus the idea was born from that characteristic. The map markers was the device and the shutter was the connection to photography. Simple and direct.
The colour was chosen according the place of origin. Thessaloniki is a place that is known about the promenade by the sea, of Thermaikos bay. Also as a city of north Greece, has usually English weather. The combination of those two colours, blue and grey, give us the color result we need. A partly academic, serious and calm tint.