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  • PhotoVision
    It all seems so simple now.
  • I was asked to brand a friends photography and videography studio. I wanted the brand mark to be simple and geometric but also something that included a nod to the subject. I also wanted to take a look at my design methodology during this job which tends to be slightly obsessive in the lining up and equality stakes. Most of the time in construction was spent ensuring that I didn't compromise the mark's simplicity.

    p.s. The profile is based on Natalie Portman
  • Initial sketch work
  • Development progression
  • Construction animation
  • Horizontal variation
  • Colour and position variations