Pets at Home
To create the brand name, identity and packaging for a range of wild bird products.
The Solution /
The idea was to create a brand identity that would look modern and naturalby using a handwritten style typeface, which also adds a personal touch tothe brand. This compliments the quirky hand drawn type used for the product range and description.
Each of the products are colour coded to be easily identifiable to the viewer. The use of illustration and type against the textured materials, enhances the natural appearance of the packaging. The packaging also includes a see through window to reveal the product inside.