Philly Phaithful is a novelty sports apparel company that caters to the die-hard sports fan. The objective of this rebrand was to capture the pride and enthusiasm of the sports-crazed town of Philadelphia. The new look has helped Philly Phaithful garner significant local and national media attention, receiving recognition from NBC, Sports Illustrated and ESPN Magazine. In addition to the new identity, there are currently over 30 shirt, raglan, hoodie, and onesie designs featured on phillyphaithful.com.
Brand Identity, Collateral, Apparel, Advertising