Philips TV Buying Guide 2010
Created by: Philips Design and INDG
Created by: Philips Design and INDG
The Philips TV Buying Guide:
The TV Buying Guide is a simple, intuitive and reliable way to find the right Philips TV for you. The online tool offers a rich experience via a unique user interface, which includes true-to-life rooms and TVs playing real-time videos and demonstrating Philips Ambilight.Within the context of the rooms of the home, the TV Buying Guide enables users to ‘virtually experience’. Shoppers can zoom in on TVs and move them around, giving a sense of how they would fit in the home context.
“The TV Buying Guide has really provided an emersive experience which allows shoppers to preview our products in the home context. The augmented reality mobile app, being launched at the IFA, increases personalization by letting people see how the product looks in their own homes,” concludes Thomas Marzano.
The Buying Guide is available via www.philips.com/tv-buying-guide and the new app, launched at IFA, is downloadable from mobile.philips.com/tv-buying-guide.
The TV Buying Guide is a simple, intuitive and reliable way to find the right Philips TV for you. The online tool offers a rich experience via a unique user interface, which includes true-to-life rooms and TVs playing real-time videos and demonstrating Philips Ambilight.Within the context of the rooms of the home, the TV Buying Guide enables users to ‘virtually experience’. Shoppers can zoom in on TVs and move them around, giving a sense of how they would fit in the home context.
“The TV Buying Guide has really provided an emersive experience which allows shoppers to preview our products in the home context. The augmented reality mobile app, being launched at the IFA, increases personalization by letting people see how the product looks in their own homes,” concludes Thomas Marzano.
The Buying Guide is available via www.philips.com/tv-buying-guide and the new app, launched at IFA, is downloadable from mobile.philips.com/tv-buying-guide.
