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  • Philips' TV Buying Guide

    The IFA in Berlin was the backdrop for the launch of Philips TV Buying Guide; an advisor on the basis of INDGs PEX™ framework. The TV Buying Guide provides advice when purchasing a TV and includes elements suchas design, picture quality, screen size and budget.

    Via INDGs PEX™, the TV Buying Guide offers consumers a 3D experience which allows them to truly experience and familiarise themselves with the product on a virtual basis.The use of live video in the PEX™ provides an unparalleled online viewing experience which has been optimised on the basis of various usability tests.

    INDG's PEX™ framework gives brands the opportunity for interactivity and engagement by allowing them to present the product values within an inspiring and informative environment. Each product feature can be presented as an interactive hotspot that activates the content which is relevant for that particular consumer.

    INDG - 3D experience, PEX™ framework, motion design & webdevelopment
    Philips Design - Concept & interface design

    Take a look at the TVBuying Guide here:
  • Philps' TV Buying Guide - Introduction Movie
  • Philips' TV Buying Guide - An advisor on the basis of INDG's PEX™ framework.