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Bēhance

Philips Personal Care Identity: Bikini Trimmer

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  • This project is part of an investigation into the identity of the range of Philips personal care products. Our team advised to greatly reduce the amount of shapes, details, materials and colors used, allowing the designers to focus on the truly important functional aspects of products; using less, but higher quality materials. To make our recommendations tangible, I designed several conceptual products, including this female ‘bikini’ trimmer.
     
    In this trimmer, the comb - usually an annoying, but required accessory - has been integrated as part of the product housing. The single movement of sliding the comb up or down turns the product on and off, and sets different hair-lengths.
     
    We also suggested the use of one high-quality branding execution and a recognizable ‘thumbprint’ on/off shape. Philips Design has graciously allowed the use of the images shown here.