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3D-based virtual product showcases for Philips Healthcare
Digital transformation is a key strategic objective for Philips Healthcare, as iterated by its CEO Deborah DiSanzo at several recent public events. Combining this with innovative 3D technology enables a completely new way to provide in-depth product exploration. The RSNA 2013 event in Chicago is used as the launch pad to transform the way Philips Healthcare products are being showcased.
INDG was selected to create all product experiences based on its unique production pipeline of 3D assets. In using the INDG master asset approach (more here), Philips is able to deliver convincing and highly interactive experiences across all touch points. For INDG this project is one of the first milestones in a set of new client assignments since opening our New York office earlier in the year. It solidifies our base of operations in the US and readies INDG for further growth in 2014.