Philab is a Greek cosmetic
production company. Its philosophy is based on the principles of efficacy,
quality and safety.
Given the company’s name, the source of inspiration
for its logo was the Greek letter 'Φ' [Phi] which stands
for the divine proportions, the 'golden ratio' 1.618,
named after the sculptor Phidias. The absolutely symmetrical shape of the
capital 'Φ' was moulded in such
a manner so as to resemble the shape of a round bottom test tube of a chemical
lab. The deep purple reconciles the power of red with the power of blue.
The number 'Φ' shows the harmony within an object. The sides of the
products’ packages that were created follow the golden ratio 'Φ', exactly. If AC>BC then AB/AC=AC/BC. The bisection C equals
the golden ratio 'Φ'
(=1,618), because AB/AC and AC/BC=1,618. The packaging of the
products was designed according to this mathematical formula. Thus, if we put
the two smaller packages together, we create a package with the exact dimensions
of the third package. On the shelf, the packages create a perfect shape,
enchanting the natural harmony which is the core of the products’ design.