We really like the idea of new brand and store concept natural, organic cosmetics, which would take care both of our skin and our planet.
We were in this project from the very begining, and took part in many stages of brand and concept development. From brand idea, through naming, logotype design, preeliminary sketches of store interior to packaging.
The main goal was to merge the idea of natural, organic products with high pharmacetical standards and scientific base which company holds.
The packaging design stage was a huge and complex process. We had to deal with different sizes, volumes and materials for more than 100 skincare products (and it still growing). To improve navigation among dozens of bottles and jars we developed system of codes and pictogramms (designed specifically for very small sizes).