Launching event for the new high tech factory unit of a leading brand in pharmaceuticals.
The event took place at the parking in frond of the main building of the new factory.
A 1.000sqm floor was staged
and -a pushed to it limits- 50x24m 10meter high truss structure was built on top of it to support lights, projectors and TFT walls. A specially tailored tent that was semi-transparent on it's sides so the guests could observe the factory unit from within the tent during the event.
A virtual tour inside the parts of the unit was displayed in the two large screens on the left and the right side of the stage.
The design of the stage was minimal modern with many backlight surfaces.
The main parts of the stage were the gate to the factory for the guests to go through at the end of the show, the "launching button", a modern replacement of the traditional ribbon cutting and two podiums for the presenters.