EURO RSCG London produced a TV ad with the proposition 'Beware the consequences of Envy' and featured the new Peugeot Envy being dropped into a swimming pool. As the car sinks to the bottom of the pool the VO describes the unique product features. We were asked to continue the campaign thought online, specifically via facebook.
A 'whodunnit' mystery thriller to find out who pushed the Peugeot Envy into the swimming pool.
We created a facebook app that invited users to investigate four suspects, each of he suspects had a story to tell with subtle clues given to ascertain their innocence or guilt in this torrid affair. One lucky winner selected from those who submitted the right answer would be given a Peugeot.
CD: Matt Watts
ACD: Ingo Auer
Copywriter: Ben Gough