Peugeot campaign: Le réveil
Le réveil is a huge project put together with Odica, that consisted in a 5 episode mini series, promoting the Peugeot 307 compact.
The idea of the agency was to tell the story of a person that recovers his five senses thanks to the experience of driving the Peugot 207 compact. The chapters involved different styles and challenges, that included 3d tracking, 3d modelling, lighting, texturing and rendering, 2d compositing, matte painting and animation.
The ad e "Le Réveil, Peugeot207 Compact", Peugeot. got the Silver award at IAB on the Best interactive campaign category.
Directed by Sebastian Sanz and Sebastian Navon for Odica.