For leading oil and gas producers, Petreco Process Systems is the engineered products expert.
They initially approached me to develop just a logo. But in order to
bring consistency to their division, I recommended a visual identity
overhaul prior to launching any new communications strategy, digital or
otherwise. Core values of clarity, integrity and authority informed the
design of a new logotype and collaterals. The client was receptive
towards proposed recommendations – they trusted the guidance on how to
define the future identity of their business.