I was tasked by Creative Circle to design the branding and event concept for the Petersen Museum in Los Angeles. The event, "You Can Be Heroes at the Petersen", was a holiday family-fun day that included a costume contest and a toy drive.
The concepts I developed played-up the hero portion of the event. The first of two concepts developed was a play on the nutcracker, who, designed with a super hero costume, has an interesting color composition and use of white-space.
The second concept was an HDR style image of a "regular-joe" revealing that he too, was a hero. The logo on his chest matched the branding I developed for the event, seen below.
Design Concepts
Logo Concepting
