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Bēhance

Peta Print Campaign

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  • final print ad in campaign of three print ads
  • detail
  • some initial sketches. the top row shows three ideas for creating after-death trophies for a horse, the bottom row shows a cartoon idea, an off track betting board that could be used to show the odds of each horse making it off the track alive, and a concept to advertise nonexistent races with names like "death row derby," or "horsebeef stakes." 
  • the original concept that lead to the final print ads, showing what the public saw the horse win on one page, and what happened behind the scenes on the next.
  • experiments using objects to show the horses accomplishments before, and after death. examples here include ribbons to paint brushes, checks to gelatin, off track bedding receipts to a restaurant check, champagne to lipstick.
  • experiments continued. trophies to glue, wreaths to dog food.
  • some of the used and un-used products made from horse parts.
  • final campaign submitted to the one show college competition. 
  • detail of dog food print ad
  • final campaign submitted to the one show college competition. 
  • detail of gelatin print ad
  • final campaign submitted to the one show college competition. 
  • detail of horse meat print ad
  • 2012 one show merit award for art direction.