Client | Wesfarmers Arts
The concept ‘cross pollinate’ alludes to both the coming together of the Perth Festival and Wesfarmers Arts in their new sponsorship arrangement creating something new. It also refers to the bringing together of international artists and Perth audiences to inspire discussion and new ways of thinking.
The artists presented had common themes of an artificial or 'created' nature. The design needed to represent the artists without showing the actual artworks (as they wouldn’t be unveiled until the festival). The showcase artist Choi Jeong Hwa is renowned for his bursts of colour and is reflected in this branding. Art Direction: Bronwyn Rogers
Photography: Patrick Ryan at Getty Images
Sculpture Pictured: Choi Jeong Hwa at the Perth Festival 2012