For those of you who don't read my blog
, here's a brief(ish) explanation of my logo. For a more in-depth description please read my blog entry
from the start of May.
The mark I've created is based on the Penrose triangle, an impossible object first created by a Swedish artist in the 1930s and then popularised in the 1950s, described as “impossibility in its purest form
I wanted to have something I could substitute for my name if needs be, for promotional purposes such as business cards etc. It demonstrates each of my initials - Louise A. Twizell, as well as my interest in lines, patterns and geometric shapes.
Hopefully by tackling the ‘impossible triangle
‘, it represents me as the problem solver
that I am. I've stripped it down to a simple black and white mostly because I had trouble pinning down a specific colour to represent me but also because I think it looks pretty slick and I hope other people will the same.
For now, here are my logo and business cards, more will follow!