Sotheby's International Realty has a problem – their prestigious elegant image.
Through uncovering that the employees (whose income relies partly on commission) were unhappy that enough people don't know that Sotheby's doesn't just work to sell high-end homes, but also regular houses we found a problem that one of the most luxurious companies in the world needed solved.
We are convincing people that Sotheby's wants to work with them to sell their middle class homes.
These are full page magazine spreads.
CW: Scott Chalkley