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Bēhance

Personal Identity Rebrand Sept 2012

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  • After 4 years of having my logo, I decided I needed a new identity. I wanted something simple that was bold, clean and striking. My old logo was designed without any meaning behind it, at the time I just wanted a logotype, although some still say it looks 'good' I felt that it was cluttered and I needed something that was a lot more simple and clean.

    I love black and white and when it comes to printing stationery it works out to be a lot cheaper.
    Below is my new logo.

    Let me know what you guys think.. Is it an improvement from the old one?

    Enjoy.