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  • Persephone
  • A font specimen book for Helvetica Neue LT Std. The text used is from the Greek myth of Persephone, who is forced to live half of each year in the underworld after mistakenly eating the forbidden pomegranate seeds. The image of this woman--which gradually appears lower on the page as the book goes on--was printed on vellum and placed over the text. As a result, this specimen also serves as a flipbook. As seen in the video, when the pages are turned, Persephone can be seen rapidly falling, foreshadowing her unfortunate fate.