To launch Four Roses Bourbon on the Polish market, we've used the heritage of this American brand, dating back to time of conquering the Wild West.
Thanks to that, Four Roses Bourbon was very quickly established as „The Real Bourbon“.
We've created bottle packaging, print ads and posters.
However, before we've launched the campaign, we prepared special PR materials: Saloon Playing Cards. Mysterious set of cards was sent to major Polish newspapers and magazines and was followed by a delivery of Four Roses Bourbon boxes.