Perkies is a brand new concept snack store located at Changi City Point, Singapore. With a unique recipe and high standards of food quality, Perkies wanted to be exceptional and appealing to its audience.
By working closely with the interior designer, the created look and feel of the brand has been kept consistent and applied to its logo, stationery, display systems and storefront for a strong brand identity.
The logo has a strong association with Perkies’ unique packaging, the cone. It also represents a loud speaker, showing the youthful enthusiasm and daring characteristic of Perkies. Besides, the mascot “Perk” was designed to target the young audience. Strong graphics that were created to translate the core idea of the brand has been consistently applied in the entire branding too.