The name of the perfume is Dreamcatcher and the sender is Rumi Neely. The target audience is girls between the ages 18-35, interested in fashion, likes the hippie/bohemian fashion style, living in the United States.
Rumi Neely is a fashion blogger and has, according to bloglovin.com, the biggest fashion blog in the world. She would make a reliable and attractive sender of the perfume since she has a big blog with a lot of followers, and sometimes even the fashion style that the perfume represents.
Both the bottle and package would be made of wood to increase the sense of the concept. The label tag around the bottle neck can be taken off. On the bottom of the package you can find the ingredients and other information. The advertisment would fit a whole one page in a magazine.
The prototype is made of wood and the package can be opened. The pattern has been engraved by a laser cutter.